Industry Research in China: ACEM’s Pioneering Efforts in AI-Driven Marketing Transformation 

As the digital age continues to reshape industries across the globe, businesses are seeking innovative ways to leverage artificial intelligence and intelligent technologies to enhance their marketing strategies. Antai College of Economics and Management has emerged as a trailblazer in this domain with its establishment of the AI and Marketing Research Center. This academic and applied research center is at the forefront of promoting the integration of AI technology with marketing and management in China.

The Industry Research of AI and Marketing at ACEM

One significant area of industry research (in china) undertaken by ACEM is the application of AI in retail marketing. By harnessing the power of AI algorithms and big data analytics, businesses can gain valuable insights into consumer behavior, preferences, and market trends. With strategic partnerships in place, the AI and Marketing Research Center actively collaborates with leading retailers to explore novel approaches that optimize customer targeting, personalized recommendations, and inventory management systems. In addition to the retail sector, the center’s research efforts extend to other domains such as education, new media, finance, and government big data applications. By addressing industry-specific challenges and leveraging AI-driven solutions, ACEM aims to drive transformation and upgrade management practices in the digital age.


Industry research (in China) is witnessing a remarkable transformation through the pioneering initiatives of Antai College of Economics and Management’s AI and Marketing Research Center. By fostering collaboration between academia and industry, the center is facilitating the integration of intelligent technologies with marketing and management practices. With its visionary approach and focus on bridging theory and practice, ACEM’s AI and Marketing Research Center is at the forefront of shaping the future of industry research in China.

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