Compared with the colorful women’s clothing stores, men’s clothing stores may be relatively low-key and focus on quality. They do not need to be very fancy in the display, but they must reflect the characteristics of the products. Therefore, when displaying men’s clothing, you must follow the clothing style and brand cultural appeal.
Here are a few things to keep in mind when it comes to menswear:
Keep the store spacious, clean, and tidy: in a spacious and comfortable environment, customers will feel more relaxed and free, and if it is crowded, there will be a more depressing shopping atmosphere;
The color and style of clothing should be harmonious, and what style of products should be matched with the same style of clothing;
Tops and trousers should be divided into two parts: men’s clothing is mainly divided into tops and trousers. Reasonable divisions can give people a neat and atmospheric feeling. Image; it is suggested that for different seasons, the locations of tops and trousers are also different, and they should be properly displayed according to the season and the location of the container;
Combination display: It can guide customers to buy matching trousers, belts, inner wear, or accessories after purchasing a satisfactory top because most men are more concerned about practicality and versatility when buying clothes, and they are not very different from girls. identical;
Formal wear and casual wear can be divided into sections, which is convenient for customers to choose and buy, and also makes the style and tone of a store/brand clear;
Formal clothing area: This area mainly displays business-style clothing, such as strict suits, shirts, sweaters, etc.;
Leisure area: as the name suggests, it is casual clothing or sportswear;
Practical application of focus areas: The display wall directly opposite and on the right when customers enter the store is the easiest area to see. In such an area, seasonal new products, special products, main products, or promotions can be displayed. Goods can comprehensively promote and enhance the sales force;
Reasonable use of lighting effects: The lighting effects are not only applied to lighting fixtures but also can highlight the beauty of clothing when matched properly. When displaying casual men’s clothing stores, the applicable track spotlights should be dominated by white and cool colors to obtain Practical results of premium quality.
Here are a few points to pay attention to in the display of men’s clothing stores. Hoping it helps you! If you want to know more and more professional tips about men’s clothing display ideas, you can pay attention to m2 retail!